Phase 1: Initial Consultation
The first step in the development process to design a successful web site is to meet together to gather preliminary information. There are many elements in the process when we discuss the look, layout, and feel of your site. We ask a lot of questions so we can understand what your goals are, understand your business, and the crucial elements that you are looking for.
- Purpose: Do you provide information, promote a service, sell products?
- Goals: What are your goals for your website? Usually it is to either share information or make money.
- Target Audience: What are your demographics such as race, sex, interests? This really helps us determine design styles.
- Content: What information is your audience looking for? Are they looking for any specific information, product, or service?
- Sites that you like: We always like for our clients to provide us with other sites they like within their industry, or a look and feel of other web sites outside their industry. There is no right or wrong here, but you know what you like, and what your potential customers will like.
Phase 2: Planning
With the above information, we will put together a suggested site map for the website. A site-map will list all the main topic areas of the site, as well as sub-elements. This gives us a guide to what you will want on the site, with a well thought out navigation system. During this phase, we will decide what CMS (content management system) such as Joomla, or WordPress, etc.
Phase 3: Design
Based from the information provided, we will start mocking up examples to determine the look and feel of the site itself. Your determined demographics have a big impact in the design phase, as we would not want to present you with a look and feel of a financial institution when skateboarders are your target market.
It is imperative that we have established great communication in this phase to ensure that the final product is exactly what you are looking for. Clients and developers will have varying opinions based on experience or personal tastes, it is important that both sides openly communicate and share thoughts and ideas for the best possible product. Once we arrive at a final design elements for the home page and child pages, then the development process will begin.
Phase 4: Development / Keyword Research
Doing a through keyword research is imperative at this phase, so when we are building out the relevant pages, we are targeting specific searchable terms for the search engines. This is information that we code in the background (SEO) so that each page is named properly, tagged, titled, with the proper descriptions. We will help you through this process and provide you with a guide to follow when you start developing your copy for the website.
This is the phase where we actually start to develop the site. We take all graphical elements that have already been discussed and agreed upon and use them in the functional website.
Phase 5: Testing
We ensure that the site is tested in all major browsers and is responsive with all screen sizes and resolutions. We will review that all links and elements are working properly and test for last minute items which may of been overlooked.
Once we receive your approval, we deliver the site to you with all the hosting, FTP, and relevant information for you to take over the site. Don’t worry, we will still be here for you if you run into any unforeseen problems, and will fully educate on how to manage the site.
At this point, we will officially launch the site for the world wide web and everyone on it to see!
Phase 6: Maintenance
We always like to think that a web-site is never completed! There are always elements and changes that clients like to do as their business model expands. New products, blogs, and photos are very common in the normal maintenance of web sites. We will be more than happy to proved you with ongoing maintenance packages that will suit your budget!
From the onset, we will highly encourage you to subscribe to one of our Social Media Marketing plans, as this is where put the octane into marketing your site so that you are attracting potential clients to your site. This includes: FB, Google, Twitter, and Pinterest.